Cocooning: Self-Quarantining Reframed
Social distancing… self-quarantine… I much prefer the term, cocooning: “to envelop or surround in a protective or comforting way.” Faith Popcorn, a trend forecaster and marketing consultant coined this term in 1981, when there was no email or internet. So many of us are running around trying to stock up, sanitize and avoid contact that […]